Man walking through a maze

Is there a quicker way?


Over the years I’ve helped many sole traders establish how to make social media marketing work for them. What they need is a strategy that will be effective, but also won’t take too much time. After all, they wear many hats; service provider/manufacturer, book keeper, cleaner, tea maker, sales person and more!

As part of my training, I make them aware of social media shortcuts they can take. The trouble with these shortcuts is that they’re not ideal – they have consequences. I don’t see it as my role to tell people which ones to take, just to inform them they exist, and also to point out the down-side and then people can make their own decisions. We’re all adults, and we all have our own ideas on what is and isn’t good business practise.

What I’d like to do is conduct a little research here and find out from you what shortcuts you use, and which ones really put you off. I don’t expect to reach a definitive answer, although it would be great if I could report back in a future blog what the majority prefer.

Linking Facebook to Twitter – This means that everything you post to Facebook gets tweeted. The downside is that often tweets are partial sentences and you have to click on the link to read the whole post on Facebook. It can also be perceived by you Twitter followers that you don’t really care about them.

Linking Twitter to Facebook – This means that all your Tweets will be posted on your Facebook Page. Unfortunately Twitter has a language of its own so retweeting, hash-tagging and follow Friday makes no sense to Facebook users who don’t use Twitter. Again, does it also show a lack of appreciation for your Facebook Fans?

Using Hootsuite or similar  – Hootsuite has lots of benefits that have no negative implications, such as scheduling to twitter and following twitter lists, but when it’s used to schedule posts to Facebook you’ll often find that Facebook will penalise you by not showing the post to as many of your Fans than if you’d posted it directly on Facebook.

Personally I don’t use any of these shortcuts for my fully managed clients, although I do use Hootsuite for its many positive aspects, and encourage my training clients to do this too, but it’s my business, whereas your business is probably something entirely different and social media can only take up a small fraction of your working day.

I would really appreciate some feedback on this, so if you could comment on…

Which shortcuts do you use – any of the above or something different?

Are there any that really irritate you and shouldn’t be used?


Lesley Whiteman Social Media is proud to announce that we are now a HootSuite Pro Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies. Along with HootSuite’s web platform, 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard in 12 languages – English, French, Italian, Japanese, German, Spanish, Portuguese, Chinese Traditional, Chinese Simplified, Dutch, Polish, and Indonesian.

There are many benefits to HootSuite Pro

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

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