Tag: social media

What is Out of Our Control in Social Media?

I was interested to read an article in The New Scientist, last week, which recognised how hard it is to accurately predict reliable weather forecasts, and reported on a new weather test which is going to be run by the BBC. More can be read on the weather club website  The weather affects us all to…
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Do complaints on Social Media Damage Your Reputation?

When I speak to businesses who are considering entering the Social Media arena, they are often concerned that customers will use it for complaints which other existing customers and potentials will then see. Far from this being a negative, I see this as a great opportunity for companies to advertise how good they are, when…
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How Important is Planning?

Someone told me today, that in the Vietnam War, it took over 500 bullets to kill one enemy combatant, but for snipers, the average is 1.3. I guess, one major factor between the two, is the amount of training that a sniper would get. This training in the military, I think can be compared to…
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My trick to effective time management

I’m a busy lady, two children, one of which isn’t in full time school yet, numerous clubs and activites to get the children to, my Social Media business and all the usual house workey things like keeping an available stock of clean clothes and cooking proper meals for the family (yes my children do eat…
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My business is manufacturing – should I be using social media?

I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when…
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Why Hire a Social Media Manager?

People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research…
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Is social media this generation’s CB radio?

I grew up in the 70’s and 80’s. When I was 14, my brother bought a hand held CB radio and I was instantly hooked! I quickly progressed to a more powerful radio and spent hours and hours chatting to my friends and making new ones. On several occasions I remember chatting to people late…
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Does Social Media Work?

One of the questions I get asked all the time is, does social media really work? Can it bring me new customers and more business? The answer, for the majority of businesses in the UK (there will always be a few exceptions!) is undoubtedly YES! However, I heard a great story just the other day…
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21ST CENTURY WORD OF MOUTH

For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very…
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