Have you ever done it on the first date?
I’m talking about closing the sale of course. No smut on my blog!
If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.
What that means is your potential customer needs to see or hear your name seven times before they’ll be comfortable doing business with you. Sounds like hard work right? Or maybe not …
- Start blogging
- Set your company up on appropriate social networking sites, e.g. Twitter, Facebook, Google+
- Build a targeted, relevant following
- Drive potential customers to your blog
- Make sure your blog advertises all your social media pages
Bounce potential customers from Twitter to your blog, onto Facebook, then to your website, back to your blog – you get the idea? Before you know it a handful or more of your seven points of contact are covered, so when you do speak to them, they are a much warmer lead, and may already be well on the way to having decided to do business with you.