Category: Social Media Marketing

Facebook Card – the new giftcard brought to you by Facebook

I like this new development from Facebook! Rolling out in the US as I write, is the Facebook Card, which is a gift card, but, as we’ve come to expect from Facebook it has a little extra pizazz. Through Facebook, you’ll be able to decide on the retailer and the value and then complete the…
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Latest Twitter updates

What do you think of the latest Twitter updates? I use Hootsuite for most of my Twitter activities, so I only noticed these today… If when typing a tweet you exceed the 140 character limit, Twitter now hi-lite this text in red. This is a bit more obvious that the character countdown, so I likey.…
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How many Twitter followers does your biggest competitor have?

If they have oodles more than you, but you’re quite happy with the job you’re doing, then maybe their followers aren’t quite the Holy Grail you’ve assumed… Websites such as www.fiverr.com can be great for getting the odd job done at a great price – $5, since you asked so nicely – but they also…
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Lesley Whiteman Social Media Is Now A HootSuite Pro Solution Partner

Lesley Whiteman Social Media is proud to announce that we are now a HootSuite Pro Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of…
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Facebook EdgeRank and How to Improve The Reach of Your Facebook Page

You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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How to change what Facebook Status Updates display in your Newsfeed

If you thought once you’d Liked a Facebook Page you’d be seeing all its status updates, think again… Facebook determines what to send to your newsfeed based on how often you visit a particular page and how often you interact with it – so if you don’t visit a page often, and when you do,…
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How to Make Posts by Others on your Facebook Timeline for Business More Visible?

One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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Everyone says we should be on Twitter and Facebook, so let’s do it

I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … –          Your business goals –          How will social media help you achieve them? –          What does success look…
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What do I talk about on Twitter?

People often ask me this, and the answer is simple. Yes, you want to broadcast some messages relevant to your product or service, as this will increase your search engine rankings, but you need to mix it in with some run of the mill chitter chatter too. It’s called social media, so it’s important we…
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My Business is Industrial Manufacturing – My Customers aren’t on Social Media, so why should I be?

I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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