social media in marketing

I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general.

Let’s press the pause button and consider …

–          Your business goals

–          How will social media help you achieve them?

–          What does success look like?

–          What’s your strategy to get there?

If you’re struggling to answer any of these questions, then do give us a call and we can help through the process.

Once you’ve answered these questions then it’s time to implement, but do keep referring back to keep yourself on track with your strategy.

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I’m talking about closing the sale of course. No smut on my blog!

If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.

What that means is your potential customer needs to see or hear your name seven times before they’ll be comfortable doing business with you. Sounds like hard work right? Or maybe not …

  •          Start  blogging
  •          Set your company up on appropriate social networking sites, e.g. Twitter, Facebook, Google+
  •          Build a targeted, relevant following
  •          Drive potential customers to your blog
  •          Make sure your blog advertises all your social media pages

Bounce potential customers from Twitter to your blog, onto Facebook, then to your website, back to your blog – you get the idea? Before you know it a handful or more of your seven points of contact are covered, so when you do speak to them, they are a much warmer lead, and may already be well on the way to having decided to do business with you.

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Happy New YearIt’s that time of year when I really feel the need to plan. Are you the same? I love making new year resolutions and I’m world class at failing to achieve most of them. But just that act of attempting them, brings you closer to your goal. What’s that saying “If you aim for the moon, even if you fail, you may land among the stars.” Well, reaching the stars would be pretty cool, so I’ll continue making new year resolutions, knowing that they’ll bring me closer to my goal, if not all the way there. So, just in case you haven’t yet made yours, I’ve planned for you too – social media style, naturally 🙂

1.  Claim your usernames. Your brand is your identity in business. Even if you don’t plan on using all of them, you may change your mind in the future. By claiming them now, you’re saving yourself a lot of potential trouble in the future.

2.  Pick two or three social media sites where you know your audience is and focus on them. There are too many social media platforms to be everywhere, so schedule some time each and every day to be effective in your chosen arenas. Once you get the hang of these, you might choose to spread your wings and try some others. By the way, I do mean “schedule” some time. It’s important, so slot it in your diary just as you do other important tasks. If you leave to to chance and plan to slot it in when you have some spare time, it just won’t happen..

3.  Commit to Blogging more. It’s often hard to find the time, or indeed the motivation to blog, but really it’s just a habit that you need to form. Create a blogging callender – jot down subjects to co-incide with special days over the year ie National Day of the “whatever”, if the start of summer means that people need to stock up on one of your products, then schedule a blog around that, would your customers be interested in how to make the perfect pancake for Shrove Tuesday? You know your business, just be creative and (apologies for the phrase!) think outside the box. When you have your “special days” completed, fill in the blanks by brainstorming with your colleagues. Callender created? Now you need to schedule blogging time in your diary.

4.  Most Facebook Fans expect special offers or discounts for “liking” a brand on Facebook. What exclusive deals can you offer your fans? Again, be creative and leave them in no doubt as to why they “like” you.

5.   I’ve left this one to last, but it’s by no means the least important. Promote your social media accounts. It takes time and effort to get them working for you, so it makes sense to do the easy stuff and allow your clients and potential clients to find you. Put your social media links on all printed and digital media, including your website, customer receipts, newsletters, email signatures, business cards, headed paper, compliment slips etc as well as putting a sign up in your reception area. Social Media isn’t supposed to be a secret, so shout it from the rooftops (metaphorically speaking, says she anticipating lawsuits for broken bones!)

There you are, five, powerful, New Year Resolutions for your business. What do you think? Can you commit to Social Media to move your business forward, or does it all sound like too much effort?

Over the years I’ve learned that in order for a goal to be achieved, you have to want it, which is significantly different to knowing you “should” do it. I think most businesses are aware that they should be embracing social media, but many haven’t yet found the motivation to make it reality.

If you’re in the “want to do it” bracket, then great – good luck and give me a shout on Facebook or Twitter if I can be of any help.

If you’re in the “should do it” bracket, then can I suggest that we have a chat. I offer a fully managed service, which means that you get the benefits without having to make time to work out what to do and how to find time in your already busy day. Just pick up the phone and dial 01462 615821, for a no obligation chat to see if we could work together on your business.

 

 

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Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very hot Social Media Marketing is an online marketing nightmare.

Many organizations and their owners, or marketing people, don numerous hats and they are so busy trying to keep the business running smoothly as well as profitably that they simply don’t have the time to develop an effective online marketing strategy, maintain it on a daily basis and keep up with the rapid changes that seem to keep being foisted upon us.

So, what’s the solution?

The cavalry is on its way! In order to satisfy this very real need, the age of Social Media Management was born.  At present, Social Media Marketing Managers are in extremely high demand, in the job market, with the demand far out weighing the supply of skilled Social Media Marketing Professionals. A Social Media Marketing Manager partners with individuals and organisations to develop and maintain the company’s online business presence thus enabling the overloaded business person to focus on their other daily responsibilities, safe  in the knowledge that their on-line presence is being managed in accordance with their agreed strategy.

The development of this sensible solution will allow Social Media Marketing to get significantly hotter, therefore enabling a company’s online business and marketing presence to grow unabated.

Needless to say… I’d love the opportunity to discuss how we could help take the load from your shoulders, and look after your Social Media Marketing. Call on 01462 615821 or email me

 

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LinkedIn logoFollowing on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity.

I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a while, this is as far as it went until I began to realise that this was a missed opportunity.

Assuming these people weren’t randomly linking with anyone, then there had to be a reason for contacting me. It could be because several years ago I worked for a packaging company and they like packaging, but I think not. It’s more likely they’re interested in what I do now. So wouldn’t it be rude of me not to make contact and have a chat about Social Media, their needs and how we could help them? I think so!

Maybe you could adopt this strategy? I’m sure it would work for many people – how about you and your business? I’d love to know how you get on with it…

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On an aeroplane you’re told that if the oxygen masks come down, you should put your own on before your children’s. As a parent, I know I’d find that extremely difficult, but I can see why it’s the right thing to do. So why is it that I find it so hard to put my needs before anybody else’s?

It’s the same in my business. I look after my client’s social media come hell or high water, it’s always mine that suffers. It’s a bit like the builder whose house is falling down around him – although, thankfully, my natural self-discipline wouldn’t allow me to get that bad!

So when I hear businesses telling me they don’t have time to “do” social media, I really do understand, but I also know how powerful it can be and that EVERY business needs to be on the social media scene if they still want to be around and trading successfully in 5 years.

To find out how I can help with your social media give me a call on 01462 615821 or email me now.

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I’m a busy lady, two children, one of which isn’t in full time school yet, numerous clubs and activites to get the children to, my Social Media business and all the usual house workey things like keeping an available stock of clean clothes and cooking proper meals for the family (yes my children do eat fishfingers, but not every night!), so I struggle as much as anyone with finding time to get things done.

The trick that I’ve tried to perfect over the years is to decide what my most important jobs are and then allocate some time to them daily, or as frequently as is necessary. For example, if I have a blog post to write, I’ll give myself half an hour of focused time for it. During that time, I won’t answer the phone or check Facebook or my emails. If I’d been attempting to multi-task, I just wouldn’t get it finished in that time. I also allocate some time to each of my clients on a daily basis, and as long as I’m strict with myself, I achieve what I set out to do.

Maybe I’m just not very good at multi-tasking? For me, it often means lots of unfinished jobs around the house, or files on my computer littered with WIP, that quite often never get completed. Maybe this means I’m in touch with my “masculine side”?

So…imagine my delight when I found this nifty on-line stopwatch  the other day?  Now I don’t even have to keep an eye on my watch as a buzzer will tell me when my time is up and it’s on to the next task! Such a simple thing! If you’re struggling with too much to do in too little time, why not give my idea a try?

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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when the internet boom first started over 10 years ago.

As with the internet, it was the early adopters who had massive success, which leaves you in a unique position now. Get involved, set the standard and reap the rewards, or spend years wishing you’d got involved at the outset.

Google makes a fortune from its “pay per click” advertising, because most people who use the internet use Google to find what they want. I’m sure that’s no surprise to you. But did you know that Facebook gets more page views per month than Google, and Twitter isn’t far behind?

The role of internet marketers is to increase traffic to their client’s website. So if several of the world’s most visited websites are already allowing people to use their sites freely to guide people to specific websites, why wouldn’t you take advantage of it?

Google now recognise Tweets in their organic results – and high up, too. There are hundreds of thousands of Twitter profiles showing on page 1 of Google for valuable keyword terms. Google also allows Facebook profiles and commercial “pages” to rank as well.

In short, these social media sites are SEO friendly, they love fresh content and allow you to post virtually anything you want at any time. Social media and SEO work well together, like strawberries and cream. Either are fine on their own, but put them together and something magical happens!

I recently read a report from Global Spec entitled “Social Media Use in the Industrial Sector” which stated that industrial customers are generally passive in social media. They’re reading, but not getting into conversations, nonetheless they’re involved, and perhaps, you should be too. Click through for GLOBALSPEC’s full report

 

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People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research and a love of the whole social media scene. Do it half heartedly and you may as well not bother.

I believe that everyone in business has their own talents, and that’s what they should concentrate on. If you’re a really effective financial advisor, then spend your time advising people and making money for your clients and your business. If you’re a creative type, spend your time creating, because you probably hate doing your accounts!

As consumers, we’re quite used to contracting out work. Every time you pick up that takeaway coffee, you’ve outsourced some work. With every pack of pre-washed salad leaves that you buy, you’ve paid someone to do the growing, harvesting, washing, packing, distribution and a lot of other things besides…

Hiring a Social Media Manager is no different to this. A lot of large companies will have a full time social media manager strategising and implementing their social media marketing plan, and ensuring their on-line presence is positive. They recognise that they will be talked about on-line, but if they aren’t a part of this on-line social experience, they don’t have a chance to manage their reputation. Luckily for businesses who don’t want to do this in-house, there are a number of Social Media Managers that you can contract out to.

This expertise doesn’t have to cost the earth. The way I work is to find out about your business and really understand the way your company operates. Although I don’t work in your company, I need to understand in order to be your “voice” on the social media stage. I establish what your business goals are and then work out a plan in order to help you achieve them, within any budget constraints that you have.

If you want to find out more about me to see if we could work together, do have a look around my web-site and get in touch.

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I grew up in the 70’s and 80’s. When I was 14, my brother bought a hand held CB radio and I was instantly hooked! I quickly progressed to a more powerful radio and spent hours and hours chatting to my friends and making new ones. On several occasions I remember chatting to people late at night, only to wake several hours later with just a crackling radio for company – the person I’d been talking too, had given up on me long ago.

But how much better is social media? Instead of being limited to within my hometown (I think rose tinted glasses may be at play here – my signal probably didn’t reach further than a few hundred metres, despite the enormous aerial in my parents back garden!) now the world is your oyster…

We can build relationships with people on the other side of the world, find people that we lost touch with years ago, and link up with people that we don’t yet know, but who have the same interests as us. This is far removed from the random chats with random people that I had on my CB. Some business’s have embraced social media fully, and are reaping the rewards. Others have dipped a toe in and would like to do more, but don’t have the knowledge or the resources. There are of course some who still don’t even have a web-site!

As I’m writing this, it’s occurred to me that some of my old CB friends are also my facebook friends. Who would have thought that friendships forged on the CB would still be going strong some 25 years later!

I wonder what social networking will be like in another 25 years. It quite obviously has a greater mainstream longevity than CB radio. I believe we’re still in the early stages, with many companies yet to engage fully and exploit it to the maximum. The next few years are going to see massive growth, and personally, I’m ready and waiting to ride this roller coaster called Social Media.