Have you ever considered how burglars could be harvesting the information you post on Facebook? This is relevant to both Personal Profiles as well as Business Pages, particularly if you work from home. Your Facebook Page is public and if you announce that you’re going on holiday for 2 weeks, how difficult would it be…
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You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … – Your business goals – How will social media help you achieve them? – What does success look…
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I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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I’ve just been doing some research for a talk I’m giving in a couple of weeks time, and I came accross a blog post dating back to 2008 from Chris Brogan. I was surprised at how relevant it still is, so, bar a few points that I think we’ve moved on from now, I’m going…
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I’m talking about closing the sale of course. No smut on my blog! If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.…
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It’s that time of year when I really feel the need to plan. Are you the same? I love making new year resolutions and I’m world class at failing to achieve most of them. But just that act of attempting them, brings you closer to your goal. What’s that saying “If you aim for the…
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Following on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity. I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a…
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On an aeroplane you’re told that if the oxygen masks come down, you should put your own on before your children’s. As a parent, I know I’d find that extremely difficult, but I can see why it’s the right thing to do. So why is it that I find it so hard to put my…
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