social media agencies

You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours.

It’s a shocking statistic, isn’t it? The reason for this is Facebook’s EdgeRank algorithm. This comes from Facebook’s desire to present you with the most relevant and valuable updates from your network and it isn’t something that marketers can afford to ignore.

So what is EdgeRank?

EdgeRank determines which posts you see and which ones you don’t from the value of your social objects — statuses, links, photos, videos.

Facebook views all of these inputs as “edges” and gives them a value based on the following factors:

1. Affinity score between viewing user and edge creator

2. Weight for this edge type (like, comment, tag, etc.)

3. Time decay is a factor based on how long ago the edge was created

What Does this Mean to You?

Affinity — How close are you to the user? Do they interact with you regularly on Facebook? If they do, that’s great! EdgeRank will probably show your content to that user more often. Unfortunately, affinity is only one way, so Liking everything your fans say will not improve your EdgeRank.

Weight — This relates to the level of engagement your Page has. Photos and videos usually create more engagement so Facebook may give more weight to these types of posts. It might be worth experimenting to find out if creating this type of content means it reaches more of your fans.

Time Decay — A great title, but all it really means is that the older your post is, the less chance it has of being in your fan’s home feed. What’s that saying about yesterday’s news being tomorrow’s fish & chip wrapper? This is why it’s important to post regularly on Facebook.

How Can You Optimize Facebook now you’re in the Know?

If you’re looking for engagement, remember to ask questions — instead  “Hope you had a great weekend” try “What did you do over the weekend?”

Facebook gives you the option of targeting your page updates demographically, so if it’s appropriate, segment your posts to increase relevance and foster engagement.

We’d love to hear how experimenting with your content affects the number of people who see your posts, so do leave a comment below, and don’t forget to comment regularly on our Facebook Page if you want to see our posts in your newsfeed!

 

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One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would.

There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get to choose which comments to feature in your Facebook Timeline.

Go to your “recent posts by others” box. Hover over a message and a cross will appear in the top right corner. Click on it (go on, be brave – you won’t delete it!) and then click on “allowed on page”.

When you refresh your Page, this update will have magically moved to the left so that any visitors to your page will be able to see it, just as they would one of your own posts.

Go on, try it as soon as you get a new comment!

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I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is…

Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page yet, although many do, but are you sure they don’t use Facebook or Twitter on a personal basis?

In the UK there are 30 million people on Facebook, around 12 million on Twitter, with 8 million using LinkedIn and I find it hard to believe that your customers don’t account for some of these huge numbers …

However, if I’m wrong, does it really matter? Every post on social media is indexed by search engines, so as long as you use your keywords, you have a chance of a search engine finding that tweet or update when a potential customer is searching for a product. Isn’t that reason enough?

 

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I’m talking about closing the sale of course. No smut on my blog!

If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.

What that means is your potential customer needs to see or hear your name seven times before they’ll be comfortable doing business with you. Sounds like hard work right? Or maybe not …

  •          Start  blogging
  •          Set your company up on appropriate social networking sites, e.g. Twitter, Facebook, Google+
  •          Build a targeted, relevant following
  •          Drive potential customers to your blog
  •          Make sure your blog advertises all your social media pages

Bounce potential customers from Twitter to your blog, onto Facebook, then to your website, back to your blog – you get the idea? Before you know it a handful or more of your seven points of contact are covered, so when you do speak to them, they are a much warmer lead, and may already be well on the way to having decided to do business with you.

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Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very hot Social Media Marketing is an online marketing nightmare.

Many organizations and their owners, or marketing people, don numerous hats and they are so busy trying to keep the business running smoothly as well as profitably that they simply don’t have the time to develop an effective online marketing strategy, maintain it on a daily basis and keep up with the rapid changes that seem to keep being foisted upon us.

So, what’s the solution?

The cavalry is on its way! In order to satisfy this very real need, the age of Social Media Management was born.  At present, Social Media Marketing Managers are in extremely high demand, in the job market, with the demand far out weighing the supply of skilled Social Media Marketing Professionals. A Social Media Marketing Manager partners with individuals and organisations to develop and maintain the company’s online business presence thus enabling the overloaded business person to focus on their other daily responsibilities, safe  in the knowledge that their on-line presence is being managed in accordance with their agreed strategy.

The development of this sensible solution will allow Social Media Marketing to get significantly hotter, therefore enabling a company’s online business and marketing presence to grow unabated.

Needless to say… I’d love the opportunity to discuss how we could help take the load from your shoulders, and look after your Social Media Marketing. Call on 01462 615821 or email me

 

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LinkedIn logoFollowing on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity.

I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a while, this is as far as it went until I began to realise that this was a missed opportunity.

Assuming these people weren’t randomly linking with anyone, then there had to be a reason for contacting me. It could be because several years ago I worked for a packaging company and they like packaging, but I think not. It’s more likely they’re interested in what I do now. So wouldn’t it be rude of me not to make contact and have a chat about Social Media, their needs and how we could help them? I think so!

Maybe you could adopt this strategy? I’m sure it would work for many people – how about you and your business? I’d love to know how you get on with it…

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LinkedIn has made cold calling a thing of the past for many of us – at least it should have. Unfortunately I suspect many people build their connections and then… well, nothing. LinkedIn is about as useful as a chocolate teapot if you only connect with people you already know – OK, maybe not a chocolate teapot, but certainly one with a dribbly spout. There are other teapots out there that do the job better if you just want to chat to people you know!

The search functions on LinkedIn are great for pinpointing the kind of people you want to do business with. Here’s a how to for you…

1. First you need to log in – see, not so hard, is it?

2. Go to the search bar and type in the search you want. Maybe you represent a packaging company and you want to make contact with company buyers. So you type in buyer and hit enter.

3. On the next page, down the left hand side you’ll see a whole host of search criteria designed to narrow your search. Some of this is only accessible if you pay, but the basic version is certainly good enough. I would suggest you refine your search to 2nd connections, as you want to meet people that you don’t yet know. Other refinements are down to what makes sense for your business – location and industry I would suggest makes sense for our sales rep.

4. For me, this search comes up with 633 results. Now I can work my way through and decide who is my best match, in terms of their role, and our products. When I’ve found someone who I’d like to talk to I can click on our shared connection and request an introduction. I could do that, or I could make contact with our shared connection to find out all I can about my potential client – are they the decision maker, are they on the lookout for a new supplier, what interests do they have… the usual stuff, and of course, are they willing to introduce me. This then makes it more of a referral instead of a shot in the dark.

It’s this last part that turns a list of names into a rich source of potential clients, information and referrals. Much nicer than driving to an industrial estate and knocking on everyone’s door in the rain, to see if they buy packaging, yes, I was guilty of that many moons ago. I’ve also taken my local phone book, picked a page at random and started a (fruitless) exercise of offering financial services to whoever answered the phone. I guess these ways still work, but LinkedIn offers a much better way; far more in keeping with the digital age we live in, faster, sleeker and more efficient – go on, give it a go.

 

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On an aeroplane you’re told that if the oxygen masks come down, you should put your own on before your children’s. As a parent, I know I’d find that extremely difficult, but I can see why it’s the right thing to do. So why is it that I find it so hard to put my needs before anybody else’s?

It’s the same in my business. I look after my client’s social media come hell or high water, it’s always mine that suffers. It’s a bit like the builder whose house is falling down around him – although, thankfully, my natural self-discipline wouldn’t allow me to get that bad!

So when I hear businesses telling me they don’t have time to “do” social media, I really do understand, but I also know how powerful it can be and that EVERY business needs to be on the social media scene if they still want to be around and trading successfully in 5 years.

To find out how I can help with your social media give me a call on 01462 615821 or email me now.

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I’m a busy lady, two children, one of which isn’t in full time school yet, numerous clubs and activites to get the children to, my Social Media business and all the usual house workey things like keeping an available stock of clean clothes and cooking proper meals for the family (yes my children do eat fishfingers, but not every night!), so I struggle as much as anyone with finding time to get things done.

The trick that I’ve tried to perfect over the years is to decide what my most important jobs are and then allocate some time to them daily, or as frequently as is necessary. For example, if I have a blog post to write, I’ll give myself half an hour of focused time for it. During that time, I won’t answer the phone or check Facebook or my emails. If I’d been attempting to multi-task, I just wouldn’t get it finished in that time. I also allocate some time to each of my clients on a daily basis, and as long as I’m strict with myself, I achieve what I set out to do.

Maybe I’m just not very good at multi-tasking? For me, it often means lots of unfinished jobs around the house, or files on my computer littered with WIP, that quite often never get completed. Maybe this means I’m in touch with my “masculine side”?

So…imagine my delight when I found this nifty on-line stopwatch  the other day?  Now I don’t even have to keep an eye on my watch as a buzzer will tell me when my time is up and it’s on to the next task! Such a simple thing! If you’re struggling with too much to do in too little time, why not give my idea a try?

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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when the internet boom first started over 10 years ago.

As with the internet, it was the early adopters who had massive success, which leaves you in a unique position now. Get involved, set the standard and reap the rewards, or spend years wishing you’d got involved at the outset.

Google makes a fortune from its “pay per click” advertising, because most people who use the internet use Google to find what they want. I’m sure that’s no surprise to you. But did you know that Facebook gets more page views per month than Google, and Twitter isn’t far behind?

The role of internet marketers is to increase traffic to their client’s website. So if several of the world’s most visited websites are already allowing people to use their sites freely to guide people to specific websites, why wouldn’t you take advantage of it?

Google now recognise Tweets in their organic results – and high up, too. There are hundreds of thousands of Twitter profiles showing on page 1 of Google for valuable keyword terms. Google also allows Facebook profiles and commercial “pages” to rank as well.

In short, these social media sites are SEO friendly, they love fresh content and allow you to post virtually anything you want at any time. Social media and SEO work well together, like strawberries and cream. Either are fine on their own, but put them together and something magical happens!

I recently read a report from Global Spec entitled “Social Media Use in the Industrial Sector” which stated that industrial customers are generally passive in social media. They’re reading, but not getting into conversations, nonetheless they’re involved, and perhaps, you should be too. Click through for GLOBALSPEC’s full report

 

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