Tag: social marketing media

Facebook EdgeRank and How to Improve The Reach of Your Facebook Page

You know that Facebook business page that you’ve created – the one that you’ve spent hours creating interesting content for and have spent good money on Facebook Ads to build your following? Well earlier this year Facebook let slip that most users only see about 16% of updates from business pages like yours. It’s a shocking…
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How to Make Posts by Others on your Facebook Timeline for Business More Visible?

One of the things that I still don’t like about Facebook Timelines for Business is the way posts by others are grouped in a box, instead of featuring as your own post would. There is a way of overcoming this, although Facebook has hidden it well! It’s a manual solution, but at least you get…
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Everyone says we should be on Twitter and Facebook, so let’s do it

I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … –          Your business goals –          How will social media help you achieve them? –          What does success look…
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What do I talk about on Twitter?

People often ask me this, and the answer is simple. Yes, you want to broadcast some messages relevant to your product or service, as this will increase your search engine rankings, but you need to mix it in with some run of the mill chitter chatter too. It’s called social media, so it’s important we…
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My Business is Industrial Manufacturing – My Customers aren’t on Social Media, so why should I be?

I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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45 Ideas on Using Twitter for Your Business

I’ve just been doing some research for a talk I’m giving in a couple of weeks time, and I came accross a blog post dating back to 2008 from Chris Brogan. I was surprised at how relevant it still is, so, bar a few points that I think we’ve moved on from now, I’m going…
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Have you ever done it on the first date?

I’m talking about closing the sale of course. No smut on my blog! If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.…
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Social Media New year Resolutions to Revolutionise Your Business

It’s that time of year when I really feel the need to plan. Are you the same? I love making new year resolutions and I’m world class at failing to achieve most of them. But just that act of attempting them, brings you closer to your goal. What’s that saying “If you aim for the…
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Social Media Marketing Manager helps turn hell into paradise?

Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very…
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A Simple LinkedIn strategy that could transform your business

Following on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity. I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a…
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