I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very…
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Following on from my previous LinkedIn Blog, I wanted to add a very simple strategy for making the most of every opportunity. I often get people requesting to add me to their network, even though I don’t know them from Adam. In the interest of building my network, I usually agree. I have to admit that, for a…
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LinkedIn has made cold calling a thing of the past for many of us – at least it should have. Unfortunately I suspect many people build their connections and then… well, nothing. LinkedIn is about as useful as a chocolate teapot if you only connect with people you already know – OK, maybe not a…
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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when…
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People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research…
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I grew up in the 70’s and 80’s. When I was 14, my brother bought a hand held CB radio and I was instantly hooked! I quickly progressed to a more powerful radio and spent hours and hours chatting to my friends and making new ones. On several occasions I remember chatting to people late…
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One of the questions I get asked all the time is, does social media really work? Can it bring me new customers and more business? The answer, for the majority of businesses in the UK (there will always be a few exceptions!) is undoubtedly YES! However, I heard a great story just the other day…
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For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very…
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