internet marketing

I’m talking about closing the sale of course. No smut on my blog!

If you have then well done you, but I imagine on most occasions it’s taken some to-ing and fro-ing. In fact there’s a generally accepted rule in marketing that says it takes seven points of contact before someone will buy from you.

What that means is your potential customer needs to see or hear your name seven times before they’ll be comfortable doing business with you. Sounds like hard work right? Or maybe not …

  •          Start  blogging
  •          Set your company up on appropriate social networking sites, e.g. Twitter, Facebook, Google+
  •          Build a targeted, relevant following
  •          Drive potential customers to your blog
  •          Make sure your blog advertises all your social media pages

Bounce potential customers from Twitter to your blog, onto Facebook, then to your website, back to your blog – you get the idea? Before you know it a handful or more of your seven points of contact are covered, so when you do speak to them, they are a much warmer lead, and may already be well on the way to having decided to do business with you.

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Social Media Marketing is a very hot topic, and marketing professionals believe it’s here to stay. Platforms such as Facebook, Twitter, LinkedIn and You Tube, amongst others, are utilised by hundreds of millions of people every day and numbers are growing continually, making this a potential online marketing paradise. But for many business owners, this very hot Social Media Marketing is an online marketing nightmare.

Many organizations and their owners, or marketing people, don numerous hats and they are so busy trying to keep the business running smoothly as well as profitably that they simply don’t have the time to develop an effective online marketing strategy, maintain it on a daily basis and keep up with the rapid changes that seem to keep being foisted upon us.

So, what’s the solution?

The cavalry is on its way! In order to satisfy this very real need, the age of Social Media Management was born.  At present, Social Media Marketing Managers are in extremely high demand, in the job market, with the demand far out weighing the supply of skilled Social Media Marketing Professionals. A Social Media Marketing Manager partners with individuals and organisations to develop and maintain the company’s online business presence thus enabling the overloaded business person to focus on their other daily responsibilities, safe  in the knowledge that their on-line presence is being managed in accordance with their agreed strategy.

The development of this sensible solution will allow Social Media Marketing to get significantly hotter, therefore enabling a company’s online business and marketing presence to grow unabated.

Needless to say… I’d love the opportunity to discuss how we could help take the load from your shoulders, and look after your Social Media Marketing. Call on 01462 615821 or email me

 

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I think it’s fair to say that industrial manufacturing companies haven’t yet jumped, en masse, into the social media arena. Some are using it and it’s working very nicely for them, but I think a lot of companies are still sceptical and are sitting on the side lines, watching, a bit like many did when the internet boom first started over 10 years ago.

As with the internet, it was the early adopters who had massive success, which leaves you in a unique position now. Get involved, set the standard and reap the rewards, or spend years wishing you’d got involved at the outset.

Google makes a fortune from its “pay per click” advertising, because most people who use the internet use Google to find what they want. I’m sure that’s no surprise to you. But did you know that Facebook gets more page views per month than Google, and Twitter isn’t far behind?

The role of internet marketers is to increase traffic to their client’s website. So if several of the world’s most visited websites are already allowing people to use their sites freely to guide people to specific websites, why wouldn’t you take advantage of it?

Google now recognise Tweets in their organic results – and high up, too. There are hundreds of thousands of Twitter profiles showing on page 1 of Google for valuable keyword terms. Google also allows Facebook profiles and commercial “pages” to rank as well.

In short, these social media sites are SEO friendly, they love fresh content and allow you to post virtually anything you want at any time. Social media and SEO work well together, like strawberries and cream. Either are fine on their own, but put them together and something magical happens!

I recently read a report from Global Spec entitled “Social Media Use in the Industrial Sector” which stated that industrial customers are generally passive in social media. They’re reading, but not getting into conversations, nonetheless they’re involved, and perhaps, you should be too. Click through for GLOBALSPEC’s full report

 

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For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very ambitious or a little bit flash(!), then you took an ad out in the local newspaper.

That was pretty much all you had to worry about as far as marketing was concerned.

Oh how times have changed.

Yellow Pages are dying now. They are getting thinner every year, fewer and fewer people are using them and, within the next five to ten years the old printed yellow books will have disappeared altogether.

Right across the country local newspapers are seeing circulation fall and, each month, different titles are shutting down the presses and going out of business.

And, of course, society has become much more transient and mobile than it ever was in the ‘good old days’. Neighbourhood communities are now a real rarity for most people.

For businesses right across the country this has forced a seismic shift in the way they market and promote themselves. New, all encompassing, marketing services like thebestof have come from nowhere to provide a myriad of different services to businesses. The internet is now an integral part of the fabric of modern life and, within that, social media has emerged to fulfil the role of 21st Century word of mouth.

If you think about it, that’s all social media is, word of mouth.

People sharing with other people (some whom they know and others who they don’t know) what they think about things and places, what they’re doing right now and what they are planning to do.

The fact is, that wherever you live in the country, within a few miles of where you are right now there will be thousands of people online, right this minute, on social media sites. Whether it’s Twitter, Facebook or Linked-In, the reality is that these people, in your area, are using social media today. It’s where the people are. And that’s why, if you are a business then you have to be in this space as well and you can’t do it just by buying an ad or writing a cheque.

You have to engage and get involved.

You have to continually update and input.

It’s not difficult and, when you do it right, it can be even more powerful than word of mouth was in the old days because social media allows everybody to communicate with everybody else – and people do.

You don’t really have a choice as to whether you get involved with social media or not – only when. It’s beginning to transform the way people do business in the UK and the opportunities for those businesses sharp enough to see that and adapt to it is immense.

If you would like help with your social media strategy then we’d be delighted to oblige. We understand this stuff, we’re good at it and we love to make it happen. Happy to have a chat – call us on 01462 615821.