Tag: business

Everyone says we should be on Twitter and Facebook, so let’s do it

I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with Facebook, Twitter and social media in general. Let’s press the pause button and consider … –          Your business goals –          How will social media help you achieve them? –          What does success look…
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My Business is Industrial Manufacturing – My Customers aren’t on Social Media, so why should I be?

I’m often asked by industrial manufacturing businesses if there is any benefit to them using social media. The short answer is yes, the longer answer is… Well, for a start – are you sure? It’s still early days for social media in the industrial manufacturing sector, so your customers may not have a Business Page…
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Do complaints on Social Media Damage Your Reputation?

When I speak to businesses who are considering entering the Social Media arena, they are often concerned that customers will use it for complaints which other existing customers and potentials will then see. Far from this being a negative, I see this as a great opportunity for companies to advertise how good they are, when…
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Why Hire a Social Media Manager?

People often ask me why anyone would hire a Social Media Manager, when they could do it themselves. Running a good, effective, interesting social media campaign isn’t rocket science, but there is more to it than setting up a profile and putting out the odd advertisement tweet. To do it properly takes time, imagination, research…
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