Author: Lesley Whiteman

Are you making this simple mistake on Facebook?

I’m just going through my Facebook friends list and I’m surprised how many of my self employed friends (who have Facebook business pages) are not linking to them. The image above is a screen shot from my personal Facebook profile. On Facebook, if you click on either of my company names, you would be taken…
Read more

Social media and the recruitment process

These days I think it would be naive of us to believe that potential employers don’t research job candidates on social media to aid the recruitment process, just looking through my own Facebook newsfeed that shows my Facebook Friends’ posts, I can see many inappropriate images and statuses; drunken nights out, racist comments, extreme political…
Read more

How to use Facebook Insights to ensure you’re not talking to an empty room

If you have a Facebook Page for your business, you’re probably constantly trying to increase the number of people who see your Facebook updates. There are several ways to do this. Create awesome content so that people comment, like and share your posts Ask lots of questions; you’ll find that people want to give you…
Read more

Do you use Dropbox? Is it safe?

If you are a current user of any social media site, you’re probably well aware that images work really well, from cute furry animals, to inspirational quotes cleverly overlaid onto beautiful scenes, not forgetting your product shots if it’s a tangible item that you’re selling. If you’re using lots of images, then chances are they’re…
Read more

How Burglars are using Social Media

Have you ever considered how burglars could be harvesting the information you post on Facebook? This is relevant to both Personal Profiles as well as Business Pages, particularly if you work from home. Your Facebook Page is public and if you announce that you’re going on holiday for 2 weeks, how difficult would it be…
Read more

Who’s in control of your Facebook Page?

How many Facebook Page admins do you have for your Facebook Business Page? Chances are it’s just you. I’ve always made sure I had two for each and every one of the Pages I manage, but I’m now upgrading that to three. This week, one of my social media colleagues was banned from her personal…
Read more

Facebook Rule Breakers Part 2 – Facebook Competitions

Today we’re looking at Facebook competitions.  I know that many businesses aren’t aware of the rules that are in Facebook’s T&C’s, but some are. I can say this with conviction as I’ve made several companies aware they’re breaking the rules and I’ve even informed them of the consequences, but still they persist. When running a…
Read more

I’d really value your feedback on training – it will only take a minute!

I wonder if I could have just a minute of your time? I’m planning on running a series of workshops later in the year, and maybe some other training systems and I’d really value your feedback on how you prefer to learn, what subjects to cover and how to price them. I’ve set up a…
Read more

Facebook Rulebreakers Part 1 – Facebook Cover Images

ALL CHANGE! Facebook have now removed the 20% text rule for cover images. Knowing how frequently Facebook make changes (!?!) I’m leaving this post here in anticipation of the rule changing again! There are two areas where businesses continually flout Facebook rules – we’re talking about Facebook cover images and competitions. Today we’re going to…
Read more

Social Media shortcuts – necessary or damaging?

  Over the years I’ve helped many sole traders establish how to make social media marketing work for them. What they need is a strategy that will be effective, but also won’t take too much time. After all, they wear many hats; service provider/manufacturer, book keeper, cleaner, tea maker, sales person and more! As part…
Read more